Find where your website is losing your deals
In about 60 seconds, fully on autopilot — it checks whether your homepage converts, whether it earns trust, how fast it loads, and whether AI assistants and search can find you, then ranks what to fix first.
Free — no signup, no card
The 47 sites audited averaged 75 out of 100
br•••.com.au
Good, with gapsbr•••.com.au · SaaS
Your H1 is 'Your website, your marketing and your leads. One platform.' Any business could paste it unchanged, so brokers scroll past.
si•••.com.au
Strongsi•••.com.au · E-commerce
Your H2 'Built different. Priced fairer.' is an empty cliche. It loses trust with conveyancers who need proof you know their work.
sc•••.com.au
Clear opportunitysc•••.com.au · E-commerce
Your H1 says 'Accounting Brisbane'. That's a search keyword, not a headline. Visitors leave before they know what you actually do for them.
he•••.com.au
Good, with gapshe•••.com.au · E-commerce
Theatrical copy about "the spark of passion that ignites a movement" buries your actual services and costs you charity enquiries.
fi•••.com.au
Strongfi•••.com.au · Portfolio
On mobile the page keeps visitors waiting for the hero to appear. Most won't wait.
me•••.co
Strongme•••.co · Business
On mobile the page keeps visitors waiting for the hero to appear. Most won't wait.
We audit the entire page
Paste a URL and the engine does the rest — no signup, no sales call. Six stages, about sixty seconds, the same audit for every site.
Reads your page like a stranger
The audit loads your homepage the way a first-time visitor does — desktop and mobile — and works out what you sell before it judges anything.
Wholesale supplier — reads as an online store
Homepage loaded desktop and mobile, headline and hero read the way a stranger reads them.
fetching the homepage…
reading the title and meta…
hero headline found
working out what this business sells…
Scores what makes visitors act
Headline, calls to action, proof, and the path to enquiry. Every check either passes or lands in your findings with the evidence quoted.
- Hero says what you do, for whom
- One primary call to action
- Proof a real person would trust
- Copy only you could have written
“Nine button labels compete for the click. None can win.”
Judges trust at first glance
Type, palette, spacing, template tells. Whether the site looks made for your business — or made from the same kit as everyone else's.
Aa
type hierarchy · 3 sizes found
Times it like an impatient phone
Core Web Vitals on the mobile profile, from Google's own measurement. The numbers search actually ranks on.
Asks the AI assistants about you
Whether ChatGPT, Claude and Perplexity can crawl, understand and recommend you — the channel most sites block by accident.
- GPTBotallowed
- ClaudeBotallowed
- PerplexityBotblocked in robots.txt
- JSON-LD structured datamissing
Customers now ask AI assistants for recommendations. Blocked crawlers can’t recommend you.
Ranks the fixes by what they cost you
Every finding arrives with the fix attached, ordered by impact, so Monday morning starts with a list instead of a debate.
- 01Hero sells on its owncritical
- 02AI crawler accesscritical
- 03One primary CTAmajor
- 04Question-shaped contentminor
Three things you get for a URL
40+
checks per audit
Conversion, trust, speed, and AI visibility — every check pass or fail, with the evidence quoted.
60s
from link to score
The audit runs while you watch. No account, no call, no waiting on a PDF.
A$0
to see the findings
The full report is free. We make money fixing what it finds, not showing it to you.
What we measure
One hundred points, four areas, one homepage, desktop and mobile — the same engine for every site. Every check either passes or shows up in your findings with the evidence quoted.
Conversion
35 ptsDoes this page turn visitors into enquiries?
- Does the hero say what you do, for whom, on its own?
- One primary call to action that says what happens next
- Proof a real person would trust
- Copy only this business could have written
Trust & Credibility
35 ptsDoes this site look credible enough to trust with your money?
- Real type hierarchy, not one font at defaults
- A deliberate palette, not a stock template look
- No gradient text, glass cards, or stock micro-interactions
- Copy that doesn't read as generic filler
Page Speed
10 ptsDoes this page load fast enough to keep visitors?
- Largest Contentful Paint under 2.5s on mobile
- Cumulative Layout Shift that doesn't move the page
- Total Blocking Time low enough to feel responsive
- Core Web Vitals search actually ranks on
AI & Search Visibility
20 ptsCustomers now find businesses through AI assistants. Can they find and recommend you?
- GPTBot, ClaudeBot, PerplexityBot allowed in robots.txt
- JSON-LD structured data with the right types
- llms.txt, sitemap, semantic HTML
- Question-shaped content answer engines can lift
Start free. We fix it and run it.
The audit is free. When you're ready, plans start at A$249 a month with nothing to pay upfront — your site designed, built, run and maintained for you. We confirm the details on a short call.
Free Instant Audit
A$0 · about a minuteYour homepage scored out of 100, with Conversion, Trust, Page Speed, and AI & Search Visibility findings. This is where every plan starts.
Starter
For sole traders and new businesses that need a real site working for them.
- 10-page website designed, written, built and launched
- Hosting, SSL, backups and security handled
- Technical SEO, schema and AI crawler access
- Google Business Profile set up
- One content piece published a month
- 30 minutes of changes a month
Growth
For established local businesses ready to own their service area.
- Everything in Starter
- 20-page site, design tailored to your brand
- Positioning session and messaging rewrite
- Google Business Profile managed, directories built
- Two content pieces a month, with social post packs
- 2 hours of changes a month
Authority
For multi-location businesses and competitive categories.
- Everything in Growth
- Unlimited pages and custom design
- Digital PR — one earned placement a month
- 120 AI visibility prompts tracked
- Four content pieces a month
- 4 hours of changes, next-business-day turnaround
Every plan: nothing to pay upfront, a 12-month term, then month to month. We confirm the exact scope together on the call.
Questions, answered straight
Is the audit actually free?
Yes. The audit costs nothing and needs no account. We make money when you want us to fix what it finds and run it for you, which is a flat monthly fee.
Will it be harsh?
It is direct. We point at what is costing you enquiries and back every finding with what we found on your page. Blunt, never rude.
What if my site scores well?
Then you have fewer gaps to close. The report still shows the last few points on the table and what each one is worth.
How is this different from an agency audit?
We are the agency. The audit does the checking, so our time goes into the fix and running it, not screenshots. And it takes about a minute, not weeks.
Do you need access to my site?
No. The free audit only needs your URL. If you take up a plan, we set up what we need together. Nothing destructive, ever.
Who sees my results?
You do. Nothing is published and nothing is ranked. Your report is private.
What happens after the audit?
If you want, we fix what it found and run it: your site built and maintained, reviews handled, and your search and AI visibility looked after. Plans are A$249, A$799, or A$1,899 a month, with nothing to pay upfront. We confirm the scope on a short call.
Can I audit any website?
You can run a free audit on any public URL. What you do with the report is up to you.
You've wondered.Now find out.
Drop your URL. The audit runs while you watch — free, no signup.