Articles and expert insights
The patterns we keep finding across audits, plain-English guides to everything the audit scores, and how to fix what it finds. Written the way the findings are: specific, sourced, no filler.
- Guides6 min read
What is llms.txt? The AI brief that lives at your root
llms.txt is a plain-text file that tells language models what your site is and which pages matter. What it is, what goes in it, and how to write one.
- Guides7 min read
What is SEO? The foundation under every AI-visibility play
Search engine optimisation is the practice of making your site easy to find and rank in search. Its three pillars, and why it is still the foundation for AEO and GEO.
- Guides8 min read
What is GEO? Generative engine optimisation, explained
Generative engine optimisation is the practice of being represented well inside AI-generated answers like Google's AI Overviews. What it is, its ranking signals, and how to optimise.
- Guides9 min read
What is AEO? Answer engine optimisation, explained
Answer engine optimisation is the practice of getting AI assistants to read, understand and cite your site. What it is, how citation works, and how to improve it.
- Guides7 min read
What is page speed? Core Web Vitals and what slow costs you
Page speed is how fast your page loads and becomes usable, measured rather than felt. What Core Web Vitals are, why slow pages lose visitors and rankings, and how to make yours quick.
- Guides8 min read
What is design taste? Craft, slop, and what a machine can't fake
Taste is the judgment that separates considered design from template and AI slop. What slop looks like, what craft looks like, and how the audit tells them apart.
- Guides8 min read
What is conversion optimisation? Turning visitors into action
Conversion optimisation is the work of getting more of your existing visitors to act, without buying more traffic. What a converting page does, where pages leak, and how to fix it.
- AI visibility8 min read
Seven checks that decide whether ChatGPT can describe your business.
The AI-visibility lens, check by check: what each one looks for, what it costs you when it fails, and how to fix it this week.
- The audit5 min read
The audit tells you what's wrong. Someone still has to fix it.
Every audit ends with a list and a question: who's doing this? Here's how Metamode picks up the work when a client would rather not run it themselves.
- The audit7 min read
A screenshot check sees one page. Fixing a site means working through all of it.
What happens past the free audit: every key page and the enquiry path checked rather than guessed, every finding counted, and a build scoped from the evidence.
- The audit5 min read
Your homepage, scored out of 100, including whether AI can read it at all.
What the free audit checks, why it's scored against a fixed rubric, and why the AI-visibility lens is the one no other audit tool runs.