Page Speed

Find out how fast your page really loads

Your site feels fast on your laptop because your laptop is fast. This lens measures a mid-range phone instead, live from Google PageSpeed Insights, so the number is Google's, not ours.

What the lens checks

Does this page load fast enough to keep visitors? Every check below scores a piece of that answer, with the evidence quoted.

  • Lighthouse performance

    The overall Lighthouse performance score, measured live on the mobile strategy. This is what drives the lens's points.

  • Largest Contentful Paint

    How long the main content takes to appear. The target is 2.5 seconds or less on mobile, and an oversized hero image is the usual culprit.

  • Cumulative Layout Shift

    Whether the page moves while it loads. Buttons that jump as someone reaches for them read as broken.

  • Blocking time and responsiveness

    Total Blocking Time high enough to make taps feel ignored, usually from JavaScript the page didn't need.

  • First Contentful Paint and Speed Index

    How quickly anything appears, and how quickly the page looks complete. Both land in the checklist with their measured values.

How it's scored

  • 10 of the 100 points. The Lighthouse performance score drives the points; LCP, CLS, TBT, FCP and Speed Index become the itemised checklist.
  • Measured live at scan time from Google PageSpeed Insights, mobile strategy. If PSI can't be measured, the report says so rather than guessing.
  • These are the Core Web Vitals search actually ranks on, so the same fixes serve both audiences.
Weight in the rubric

10 / 100

  • Conversion35 pts
  • Trust & Credibility35 pts
  • Page Speed10 pts
  • AI & Search Visibility20 pts
The guide behind the lens

What is page speed? Core Web Vitals and what slow costs you

Page speed is how fast your page loads and becomes usable, measured rather than felt. What Core Web Vitals are, why slow pages lose visitors and rankings, and how to make yours quick.

Read the guide

Frequently asked questions

Where does the number come from?

Google PageSpeed Insights, run live against your page on the mobile strategy at scan time. The audit reads the Lighthouse performance score and the individual vitals from that run.

Why is my site fast for me but slow in the audit?

Because the test simulates a mid-range mobile device on an average connection, not your machine on your connection. That gap is the reason mobile-first measurement exists.

What usually moves the score most?

The hero image and JavaScript. An oversized or lazy-loaded hero wrecks LCP, and heavy JavaScript blocks the page from responding. Fixing those two moves the score more than anything else.

The other lenses

See your own score on this lens

Page Speed is worth 10 of the 100 points. The free audit scores all four lenses and ranks what to fix first.