Your homepage is not where you lose most enquiries. It's where people arrive. The losses happen deeper in. On the services page that never says what it costs. In the contact form that asks for too much before it shows any value. On the mobile layout that breaks on the one phone half your visitors use. A tool that only looks at your homepage cannot see any of that, and no amount of model quality fixes a coverage problem.
When we take a site on, we go wider. We work through every key page and the path a real enquiry takes: the landing page, the services pages, the about and trust pages, the contact and booking steps, desktop and mobile, captured separately rather than resized. Then we read what's behind the pages instead of stopping at the pixels.
Counted, not felt
Once the capture exists, most of the analysis stops being a matter of taste and starts being arithmetic. Contrast ratios are measured, not estimated. Button variants are counted. Greys are counted. Spacing values get tallied until the number of them is its own finding.
- "CTA fails contrast at 2.8:1" is a fact. Checkable, and fixable this afternoon.
- "Consider improving visual hierarchy" is a sentence that survives in every audit ever written, because it can never be wrong.
The first kind of finding is what work gets scoped from. The second kind is what makes people distrust audits.
A prioritised list, not a PDF that gets filed
Before we rebuild anything, we map your site page by page, with every finding pinned to the thing that caused it, numbered and ordered by impact: where you stand against competitors, whether ChatGPT and Perplexity cite you or the firm you're trying to beat, and which problems the build fixes versus which ones the care plan carries after launch.
A PDF gets read once and filed. A live, prioritised list gets opened by whoever is doing the work, with the finding sitting next to the page it's about. The difference in how much of an audit actually gets implemented is not subtle.
A senior human, at the end
The tooling does the crawling, the capturing and the counting. It doesn't do the judgement. Everything we ship gets a review from a senior designer who removes the findings that are technically true and practically irrelevant, and re-orders what's left by what will actually move the number you care about: enquiries.
The fix ships as a new website with a care plan behind it: SEO, AEO and GEO looked after month to month, and a re-score after launch so the improvement is measured rather than asserted. We only need your public website to start the conversation. Nothing destructive, ever.
If you want to know what you'd get before you spend anything: run the free audit, then book a call and we'll walk you through what a rebuild would change.
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