A screenshot check sees one page. A paid audit works through your whole site.

Your homepage is not where you lose most enquiries. It's where people arrive. The losses happen deeper in. On the services page that never says what it costs. In the contact form that asks for too much before it shows any value. On the mobile layout that breaks on the one phone half your visitors use. A tool that only looks at your homepage cannot see any of that, and no amount of model quality fixes a coverage problem.

A paid audit goes wider. We work through every key page and the path a real enquiry takes: the landing page, the services pages, the about and trust pages, the contact and booking steps, desktop and mobile, captured separately rather than resized. Then we read what's behind the pages, not just the pixels.

Counted, not felt

Once the capture exists, most of the analysis stops being a matter of taste and starts being arithmetic. Contrast ratios are measured, not estimated. Button variants are counted. Greys are counted. Spacing values get tallied until the number of them is its own finding.

• "CTA fails contrast at 2.8:1" is a fact. Checkable, and fixable this afternoon.
• "Consider improving visual hierarchy" is a sentence that survives in every audit ever written, because it can never be wrong.

The first kind of finding is what you're paying for. The second kind is what makes people distrust audits.

A prioritised list, not a PDF that gets filed

The deliverable is your site, page by page, with every finding pinned to the thing that caused it, numbered and ordered by impact. Each page carries its own score. You also get where you stand against competitors, the AI-visibility check that asks whether ChatGPT and Perplexity cite you or the firm you're trying to beat, a recorded walkthrough, and a list ordered by what to fix this week, this month, and this quarter.

A PDF gets read once and filed. A live, prioritised list gets opened by whoever is doing the work, with the finding sitting next to the page it's about. The difference in how much of an audit actually gets implemented is not subtle.

A senior human, at the end

The tooling does the crawling, the capturing and the counting. It doesn't do the judgement. Every paid audit gets a review from a senior designer who removes the findings that are technically true and practically irrelevant, and re-orders what's left by what will actually move the number you care about: enquiries. That review is why this is worth paying for.

It runs on a monthly plan, from A$249 a month with nothing to pay upfront. We only need your public website to start. Nothing destructive, ever. Bigger job than that? Talk to us.

If you want to know what you'd get before you spend anything: run the free audit, then book a call and we'll walk you through what a paid audit would add.