Everything the audit scores you on, explained
The audit judges your site on whether it converts, whether it is well made, whether it loads fast, and whether AI can read and cite it. These guides go one lens at a time — what each one means, how it is judged, and what to fix first. Written the way the findings are: specific, sourced, no filler.
- Conversion8 min read
What converts?
Conversion optimisation is the work of getting more of your existing visitors to act — without buying more traffic. What a converting page does, where pages leak, and how to fix it.
Read the guide → - Trust8 min read
What is taste?
Taste is the judgment that separates considered design from template and AI slop. What slop looks like, what craft looks like, and how the audit tells them apart.
Read the guide → - Page speed7 min read
What is page speed?
Page speed is how fast your page loads and becomes usable — measured, not felt. What Core Web Vitals are, why slow pages lose visitors and rankings, and how to make yours quick.
Read the guide → - AEO9 min read
What is AEO?
Answer engine optimisation is the practice of getting AI assistants to read, understand and cite your site. What it is, how citation works, and how to improve it.
Read the guide → - GEO8 min read
What is GEO?
Generative engine optimisation is the practice of being represented well inside AI-generated answers like Google's AI Overviews. What it is, its ranking signals, and how to optimise.
Read the guide → - SEO7 min read
What is SEO?
Search engine optimisation is the practice of making your site easy to find and rank in search. Its three pillars, and why it is still the foundation for AEO and GEO.
Read the guide → - AI visibility6 min read
What is llms.txt?
llms.txt is a plain-text file that tells language models what your site is and which pages matter. What it is, what goes in it, and how to write one.
Read the guide →